Why is Direct Marketing Effective?

Direct marketing is a tangible part of an effective marketing strategy.

Why is Direct Marketing Effective?

Direct mail marketing offers an intimate advertising platform that complements your online marketing efforts. Direct mail has the power to engage your target customers as it reaches them directly at their homes. In a world of digital and online marketing, direct mail advertising provides a unique opportunity to get your message noticed and your offers considered by your target market.

Direct marketing connects your message to consumers in ways other media can’t match.

Research shows that a high percentage of people look forward to receiving their mail and feel that paper mail is more personal, enjoyable, and trustworthy than email and the internet. Your ideal prospect is just waiting for the moment to read your message!

Some direct marketing facts to consider:

  • 56% say receiving mail is a “real pleasure”
  • 55% “look forward” to discovering the mail they receive
  • 67% feel mail is more intimate, personal, and trusted than the Internet

Direct mail gets your message into waiting hands. Every day people look forward to receiving their mail. Some of the findings that were made:

  • 98% of consumers bring in their mail the day it is delivered.
  • Of those, 72% bring it in as soon as possible.
  • 77% sort through their mail immediately.

Not only does your message get into the hands of consumers immediately, but it gets into the hands of consumers who are eager to see what’s in their mailbox. No other media channel can provide such a remarkable opportunity to get your message noticed.

Direct mail boasts a very loyal and dedicated readership.

In a world where everyone seems to have less time than ever before, consumers are still spending a considerable amount of time with their mail.

Direct Mail Family at Mailbox

USPS studies have found:

  • Consumers spend an average of 30 minutes reading their mail on any given occasion.
  • People spend 45 minutes with direct mail magazines, 30 minutes with catalogs, and 25 minutes with direct mail.
  • Direct mail makes it possible to grab the complete attention for your existing customers and targeted prospects for up to a half hour!

Direct marketing is a perfect opportunity to get your company’s name in the hands of customers who want to hear about your latest products, services, special offers, and coupons!

Increase your company’s brand awareness, generate new customers, and increase revenues. Contact us today to find out how a customized, solutions-based direct mail advertising program from Backyard Saver can take your business to the next level!

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