Total Customer Value and Return On Investment Worksheet

Total Customer Value and Return On Investment Worksheet

The Lifetime Value Of Your Average Customer

The value of ONE new customer

Average new customer purchase initially $_______
Average new customer purchases per year $______

(After first year)

Number of years expected as a customer X
_______ (Dollar Amount Per Year)

Total New Customer Value = $__________

The formula is: Average customer purchases per year times average number of years plus initial sale equals Total New Customer Value.

Mike Vandling

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