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  • Direct Mail Advertising Headlines April 17, 2017
    Direct Mail Advertising Headline Hints In direct mail advertising the headline is the ad for the ad. Here are a few headline hints for advertising: First, avoid using reversed type (white type on a black background) for any more than a small portion of your ad. It’s harder for people to ...
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  • Total Customer Value and Return On Investment Worksheet September 12, 2016
    The Lifetime Value Of Your Average Customer The value of ONE new customer Average new customer purchase initially $_______ Average new customer purchases per year $______ (After first year) Number of years expected as a customer X _______ (Dollar Amount Per Year) Total New Customer Value = $__________ The formula is: Average customer purchases per year times average number of years plus initial ...
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  • Five Indesputable Reasons to Advertise All the Time September 12, 2016
    If your doors are open, you should be advertising. Here are five indisputable reasons why: 1. People Shop All The Time You’re not advertising to a standing army. You’re advertising to a passing parade. Different people are shopping all the time for goods and services you sell, and they’ll buy those goods or services from ...
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  • Direct Mail Local Advertising – Powerful Tools to Use: Unique Selling Proposition September 12, 2016
    Direct Mail Local Advertising The Most Powerful Tool: Unique Selling Proposition To be effective in direct mail local advertising you must have a catch because you are trying to lure in the customer. What is it that you have? Do you have something that your competition does not have or cannot do? By answering those question you’ll ...
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  • Affordable Small Business Marketing Strategy September 12, 2016
    Use a Slogan to Effectively Position your Brand When you are looking to build a direct mail small business marketing strategy, there are two types of Positioning that come into play. Your competitive position is the ...
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  • What is the Purpose of Advertising? September 12, 2016
    Do you advertise to “bring people in” or to “keep your name before the public?” Advertising can and should be much more specific, more exact: The purpose of advertising is to create an equity position in a target market and to reach and motivate a sufficient number of consumers so that a business can realize ...
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  • Direct Mail Marketing – 15 Reasons Why You Should Use It September 7, 2016
    15 Reasons Why You Should Use Direct Mail Marketing Direct mail marketing has stood the test of time, and with good reason. There are many benefits for choosing direct mail over the other marketing alternatives. Top 15 reasons Why You Should Use Direct Mail Marketing Direct Mail Marketing is Highly Targeted. One of the most effective parts about ...
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  • Top 10 Reasons to Use Direct Mail September 7, 2016
    In this interactive age when everyone is blogging, watching YouTube and updating on the social networks, why consider sending a humble postcard? Because it works. Response rates for direct mail are 21 times higher than newspaper, 19 times higher than radio and 47 times higher than TV, according to a study by the Direct Marketing Association.  Professional marketers ...
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  • Why Direct Mail Still Matters and How to Make It Work for Your Business September 7, 2016
    Do you think direct mail has gone the way of the dinosaur? Think again. In 2015, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association (DMA). Not surprisingly, people age 65 and older are prime candidates for direct mail, since they tend to ...
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  • Direct Mail Postcards – 5 Reasons to Use Them September 7, 2016
    Some people think that since the evolution of email marketing, there is no place for direct mail postcards anymore. There’s no doubt that email is a fantastic and inexpensive way to reach your current customers, ...
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