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  • April 17, 2017

Direct Mail Advertising Headlines

Direct Mail Advertising Headline Hints In direct mail advertising the headline is the ad for the ad. Here are a few headline hints for advertising: First, avoid using reversed type (white type on a black background) for any more than a small portion of your ad. It’s harder for people to read. Reverse type can
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  • September 12, 2016

Total Customer Value and Return On Investment Worksheet

The Lifetime Value Of Your Average Customer The value of ONE new customer Average new customer purchase initially $_______ Average new customer purchases per year $______ (After first year) Number of years expected as a customer X _______ (Dollar Amount Per Year) Total New Customer Value = $__________ The formula is: Average customer purchases per

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  • September 12, 2016

Five Indesputable Reasons to Advertise All the Time

If your doors are open, you should be advertising. Here are five indisputable reasons why: 1. People Shop All The Time You’re not advertising to a standing army. You’re advertising to a passing parade. Different people are shopping all the time for goods and services you sell, and they’ll buy those goods or services from

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  • September 12, 2016

Direct Mail Local Advertising – Powerful Tools to Use: Unique Selling Proposition

Direct Mail Local Advertising The Most Powerful Tool: Unique Selling Proposition To be effective in direct mail local advertising you must have a catch because you are trying to lure in the customer. What is it that you have? Do you have something that your competition does not have or cannot do? By answering those

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  • September 12, 2016

Affordable Small Business Marketing Strategy

Use a Slogan to Effectively Position your Brand When you are looking to build a direct mail small business marketing strategy, there are two types of Positioning that come into play. Your competitive position is the positioning of your business relative to your competitors. Your equity position is defined by your customers’ ability to differentiate
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  • September 12, 2016

What is the Purpose of Advertising?

Do you advertise to “bring people in” or to “keep your name before the public?” Advertising can and should be much more specific, more exact: The purpose of advertising is to create an equity position in a target market and to reach and motivate a sufficient number of consumers so that a business can realize

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  • September 7, 2016

Direct Mail Marketing – 15 Reasons Why You Should Use It

15 Reasons Why You Should Use Direct Mail Marketing Direct mail marketing has stood the test of time, and with good reason. There are many benefits for choosing direct mail over the other marketing alternatives. Top 15 reasons Why You Should Use Direct Mail Marketing Direct Mail Marketing is Highly Targeted. One of the most

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  • September 7, 2016

Top 10 Reasons to Use Direct Mail

In this interactive age when everyone is blogging, watching YouTube and updating on the social networks, why consider sending a humble postcard? Because it works. Response rates for direct mail are 21 times higher than newspaper, 19 times higher than radio and 47 times higher than TV, according to a study by the Direct Marketing Association. 

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  • September 7, 2016

Why Direct Mail Still Matters and How to Make It Work for Your Business

Do you think direct mail has gone the way of the dinosaur? Think again. In 2015, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association (DMA). Not surprisingly, people age 65 and older are prime candidates for direct mail, since they tend to

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  • September 7, 2016

Direct Mail Postcards – 5 Reasons to Use Them

Some people think that since the evolution of email marketing, there is no place for direct mail postcards anymore. There’s no doubt that email is a fantastic and inexpensive way to reach your current customers, but there are certainly times when direct mail solutions rule, especially for getting NEW customers. Why Direct Mail Postcards Really

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