Advertising tips for small business

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  • September 12, 2016

Total Customer Value and Return On Investment Worksheet

The Lifetime Value Of Your Average Customer The value of ONE new customer Average new customer purchase initially $_______ Average new customer purchases per year $______ (After first year) Number of years expected as a customer X _______ (Dollar Amount Per Year) Total New Customer Value = $__________ The formula is: Average customer purchases per

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  • September 12, 2016

Direct Mail Local Advertising – Powerful Tools to Use: Unique Selling Proposition

Direct Mail Local Advertising The Most Powerful Tool: Unique Selling Proposition To be effective in direct mail local advertising you must have a catch because you are trying to lure in the customer. What is it that you have? Do you have something that your competition does not have or cannot do? By answering those

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  • September 12, 2016

Affordable Small Business Marketing Strategy

Use a Slogan to Effectively Position your Brand When you are looking to build a direct mail small business marketing strategy, there are two types of Positioning that come into play. Your competitive position is the positioning of your business relative to your competitors. Your equity position is defined by your customers’ ability to differentiate
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  • September 7, 2016

Why Direct Mail Still Matters and How to Make It Work for Your Business

Do you think direct mail has gone the way of the dinosaur? Think again. In 2015, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association (DMA). Not surprisingly, people age 65 and older are prime candidates for direct mail, since they tend to

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