If your doors are open, you should be advertising. Here are five indisputable reasons why: 1. People Shop All The Time You’re not advertising to a standing army. You’re advertising to a passing parade. Different people are shopping all the time for goods and services you sell, and they’ll buy those goods or services from
Do you advertise to “bring people in” or to “keep your name before the public?” Advertising can and should be much more specific, more exact: The purpose of advertising is to create an equity position in a target market and to reach and motivate a sufficient number of consumers so that a business can realize
15 Reasons Why You Should Use Direct Mail Marketing Direct mail marketing has stood the test of time, and with good reason. There are many benefits for choosing direct mail over the other marketing alternatives. Top 15 reasons Why You Should Use Direct Mail Marketing Direct Mail Marketing is Highly Targeted. One of the most
In this interactive age when everyone is blogging, watching YouTube and updating on the social networks, why consider sending a humble postcard? Because it works. Response rates for direct mail are 21 times higher than newspaper, 19 times higher than radio and 47 times higher than TV, according to a study by the Direct Marketing Association.